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Oud 26 april 2017, 10:55
JohnHart JohnHart is offline
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Standaard AkzoNobel is hiring a Global Marketing Director - Communications in Amsterdam


A high profile brand positioning and communications role within a leading global organization

AkzoNobel’s business area Decorative Paints adds color to people’s lives with a full range of interior and exterior decoration and protection products for the professional and consumer markets. Our range includes paints, lacquers and varnishes, as well as products for surface preparation (pre-deco products).

Central to our success is building scale on a global level, driven by a strong, international central marketing team that is always looking for the next opportunity to accelerate our growth trajectory.

Within this context, your mission in this role is to define the vision, strategy and plan for Consumer Communications across the Decorative Paints business, building strong brand equity for our key consumer brands globally. As such, this is a high profile and exciting role for someone with a proven successful track record of developing and executing (preferably international) advertising, activation and communication campaigns within an ever changing and sometimes ambiguous marketing environment.

Is this a challenge that matches your skills and ambitions as a creative and visionary strategic and conceptual thinker with a passion for consumers (insights) and creative media usage? Are you a passionate, highly capable marketer who is burning to work in a truly international environment with a lot of freedom and empowerment? Do you have strong advertising and media agency management skills and proven international project management skills? Have you acquired strong influencing, communication and leadership skills? Above all, are you able to make a real difference within our fast moving, multinational and multicultural business environment?
If you offer all this and more we invite you to apply for the role of

Global Marketing Director – Consumer Communications & Activation

The role and its responsibilities:

This role has global responsibility and is based at the AkzoNobel Center in Amsterdam, the Netherlands. You will be part of the Global Consumer Marketing Team that provides overall brand and portfolio leadership as well as defining the global marketing agenda, reporting directly into the Global Head of Marketing (Consumer).

You lead the development and implementation of communication platforms and activation programs that bring the brand idea into life across all relevant touch points. In doing so you ensure the implementation of the brand positioning across all markets, track the development of brand equity and apply corrective measures where necessary.

Further, you will be responsible to lead our global content strategy by uncovering key consumer insights and identifying critical needs across regions and segments, and drive deployment across all key regions/countries. Within this, further development and leadership of our Let’s Color communication and CSR platform will be a key element, while managing a number of external partnerships

In terms of media, you will define relevant media models, owning and leading all media agency relationships in order to develop an effective global communication strategy. You will also create a competitive media overview and understanding.
Brand Activation is central to the role, requiring you to identify repeatable success models and activation bundles while respecting acknowledged regional variations. With this, you provide guidance and business leadership to (local) activation development and deployment, working closely with the Global Activation Manager.

All of this requires you to interact with a wide range of internal and external partners including advertising, research and media agencies, regional Marketing Directors and other Marketing heads, as well as trend watchers and opinion formers.

Job requirements / Candidate profile

Candidate profile

To apply for this position you must possess the following attributes:
- University education with a degree or equivalent qualification;
- At least 10 years of experience (ideally within Blue-Chip FMCG companies) with media management and having led successful advertising development yourself, strong experience with concept development, product development, pricing capabilities and insight;
- Action-driven, strong in follow-through, service-minded and able to engage and mobilize (both upwards and downwards);
- International experience is essential and you must be willing to travel for one to two days per week;
- Multi-country experience and fluent in English.

Application details
For further information, please contact Jan Kees Stout, Senior Talent Resourcing Partner, +31 (0)88-010 6789, option 2. Only online applications will be accepted, please go to, reference 17001vo, or use the ‘apply’ link.

Apply here:
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